FMCG COMPANIES Essay Example | Topics and Well Written Essays - 1250 words

FMCG COMPANIES - Essay ExampleThe go with has invited actress Katty Holmes to be its global brand ambassador in regularise to promote the Olay products. The actress has been actively involved in various ads and mass media ads. The fact that the company has attracted such wizard as Katie Holmes has made the campaign successful. Celebrity endorsement in case of Olay has made the brand more recognizable in the eyes of potential customers. Also, it is possible to suggests that the presence of Mrs. Holmes has helped to increase loyalty of customers and reliability towards the brand.P&G has rolled out the BestBeautiful campaign across multiple channels including TV, print, companionable media, and in-store displays, where the celebrity further women to never settle in any aspects of their life, including caring for their hide (Academic.mintel.com, 2014, n.p.).Olay is very active in social media networks. It has 1.9 million fans and 61,000 followers (Lacy, 2014). For promoting its ca mpaign Olay actively utilizes both Facebook and Twitter in order to communicate with and get its target audience.Botanicals face moisturizer is an complete skin moisturizer enriched with natural herbs and oils (Botanicals, 2014). The brand is positioning itself as a producer of organic and natural cosmetics and therefore its niche is quite narrow.While there is no information acquirable regarding the Awards to the Botanicals face moisturizer, the company gets awards for its products, such as The Green Parent Natural Beauty Awards, Free From skin care Awards, Best Organic Facial Skincare, and the Natural and Organic Awards 2010 (Botaicals.com, 2014).For promoting its products, the Botanicals focuses on promoting the quality of its products, the natural benefits, and organic ingredients used for blended by hand products. That is why the marketing promotion is limited in the company as it relies on the brands reputation. In order to grow its reputation, the company is