Pelican Stores Chapter 2 Case Study Statistics

Analysis of Data Pelican Stores bailiwick garment With the given data, it is feasible to find numerous comparisons and correlations in the in spite of appearance the metrical composition given. The most relevant data to the given case refers to the type of client (whether or not the guest used the promotional coupon) as surface as the number of purchases made using the various forms of payment mentioned within the data table.As the Case Problem introduction stated, there were 100 gross sales included in the data set, using four diverse orders of payment, to measure the use and productivity of the promotional coupon. Pelican Stores sent out a promotional coupon to boost sales and gain a hot customer base, relying on the assumption that the promotional coupon will draw in those people. The key notes of the data to note that pertain to the productivity of the coupon is the face Of Customer column.The data given is either regular or promotional. The regular customers are tho se who did NOT receive the promotional coupon, and are untrue to be already returning customers. The promotional customers are assumed to be new customers, because the only people who received the promotional coupon were new customers who had shopped at other National Clothing stores, but not at the Pelican brand stores. Another notable part of the data in this subsection is the Method of Payment bar graph.Note that the Proprietary plank payment method indicates purchases made by customers of other National Clothing stores (the Proprietary Card is a charge card only available through National Clothing). Figure 1 Shows the distribution of sales between the four different payment methods Discover, MasterCard, Visa, Proprietary Car Figure 2 Shows the distribution of customer type between the two options Regular (returning Pelican Stores customers) and Promotional (those who received the promotional coupon)