Harley Davidson Essay

Market atom is a portion of a larger commercialise place whose removes dissent somewhat from the larger market. Market divisionation involves four steps Identifying increase-related need sets, grouping customers with similar need sets, describing each group, selecting an attractive segment(s) to serve. The goal is incur a product focused solely on the needs of the segment this will meet the segments desires better than a quick whose product or service attempts to meet the needs of multiple segments.Q2.geographic segmentation- allows us to segment a market that is spread over a large geographic ara into sub-markets that cover smaller geographic areas. geographic segmentation usually involves dividing up geographic markets by using lively political boundaries, natural climatic zvirtuosos, or population boundaries.Demographic segmentation- occurs when one or more demographic traits are employed to divide a market. Typical demographic traits that are used include age, gender, r ace, ethnicity, marital status, family size and stage of the family life cycle.Psychographic segmentation- bases divide markets based on differences in lifestyles or differences in personality traits. Lifestyle segmentation is one of the most everyday and effective instructions to create segments for consumer products. Consumer shopping behavior patterns include such(prenominal) things as the type of store shopped in, timing of purchases (i.e. time of day, week, or year), how ofttimes of a product is purchased on a given visit to the store, and how a lot the individual frequents a particular type of retail establishment or shopping mall.Behavioral segmentation-include product consumption or usage judge base (as discussed earlier). Other segmentation bases included in this category are product usage occasion, product use versus non-use, and loyalties to specific brands.Website http//courses.unt.edu/kt3650_7/sld006.htmQ3.Harley-Davidson has change their market segment by attacki ng the market globally in incompatible areas of the country. Harley noticed next to China, India is the second largest two-wheelers market in the world. More than 500-600 overseer bikes are sold every year in India. The super-bike segment in India is currently dominated by Japanese bike makers including Honda, Suzuki and Yamaha. Another way Harley-Davidson is changing their segments is by reaching more diverse customer pool, evening as the company consistently grows with their traditional customer base.In 2012, U.S. sales of revolutionary Harley-Davidson motorcycles to our outreach customers young adults 18-34, women, African-Americans and Hispanics grew overall at more than twice the roam as sales to our traditional U.S. customer base of Caucasian men, ages 35-plus. For the 5th straight year in 2012, Harley-Davidson was the number one seller of new street motorcycle to each of these groups. In fact, Harley-Davidson experienced double-digit market office gains from 2008-201 2 in the U.S. with these segments. Q4.Marketing potential in general boils down to a very basic formula. It figures out a customers profile (who you want to cigarette with your marketing) and combine that with the geographic size you want to target (how many of those mint are in that area). This is a general market potential. It relates to target market because it narrows down the customers that are more advantages to buy the product per contra to not having not having a target market which puts a higher risk for product sale but also enables a large slice of the market. Website http//courses.unt.edu/kt3650_7/sld006.htm