Global Motorcycle Industry In 1998, Harley-Davidson, Inc. achieved its thirteen resultant family of record revenue and earnings with a 74 spate increase in the value of the firm. Overall, it sold 157,152 cycles, achieved net realize sales of over $2 billion, and gross profits of $104.5 million. In the akin year the company also completed a b ar-ass mental quickness near Milwaukee, which manufactures engines and transmissions and finished a facility in Kansas City, which call forths all six models of Sportsters, Harleys 833cc and 1200cc bikes. Chairman and CEO Jeffrey L. Bleusten believes that the mastery of Harley could be attributed to four major factors: open up disfigurement loyalty and respect, quick stakeholder relationships, committed management team and appoint employees, and the Harley-Davidsons mystique.Â The companys focused efforts atomic number 18 on the motorcycle intentness, including accessories and financing which is a competitive usefulness a long with their established strong put up name and guest loyalty. It strengthened its presence in the industry by obtaining broad ownership in Buell Motorcycle company and establishing Eaglemark Financial Services, Inc., to hand over financial services to dealers and customers. The motorcycle industry shows signs of solid result with heights demand in their respective market.
Using the capital of Massachusetts Consulting Group Portfolio Model, the Harley-Davidson alliance would be considered a Star with high market overlap and high market growth tar stun not single in North America, but also around the world. Harley cannot produce enough motorcy! cles to meet demand and their prices lam to be higher(prenominal) than competitive models. In addition to established competitors, there are a number of new competitors go into the market. Although Harleys product smell is excellent, they are technologically behind their competitors and their shortages may lead consumers to leveraging competitive bikes. Also, most of the major competitors live full lines of littler motorcycles, a market in which Harley does not compete. However, If you want to get a full essay, order it on our website: OrderCustomPaper.com
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