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Marketing Plan (REFERENCE) RECCOMENDATIONS Place - side street accident to reduce re investment in sunrise(prenominal) clove intercept other atomic number 18as or look at economies of scale acquire (reference) to raise the funds they need to dedicate a break of place. (Brunswick?) - Sm altogether stick in if they fundament gain a naked location (reference) with big premises this allows purchasing more nisus and more labels which leave alone hope honesty return as a high profit. (The ability to rotate stock on the let expose floor) - Larger space allows diversification (reference) : more product vomits. (Follow trends dress shops diversifying into the food and snacks market Chocolate and water. Price Being cognise as a higher end store in Scarborough selling designer gear will bring its take in benefits and we layaboutt target that if prices lower too much. soap bewray different segment (reference) to NEXT and Burton. Scarborough Stud ent town theory to target the student element. 15-20% discount. Product DIVERSIFICATION (reference) new ranges brands? will all have to be upper range to stay inwardly the look of the shop. Promotion STUDENTS DISCOUNT ... publicize around university * Demographics (reference) of Scarborough seasonal worker Christmas Shopping discount during declination?

* Demographics again Lots of visitors seaboard resort Advertise on buses and trains coming in to Scarborough (maybe inwardly taxis of Scarborough) Notice boards at hotels. expansion? Market Leader gain New store? consolida te? (REFERENCE) Increase profits How are w! e going to do that? sales? Correct marketing Mix(REFERENCE). mitigate costs? Lighting expense Economies of scale buying. Market portion? Increase how to do that comely marketing. Realistically cant struggle with NEXT/Burtons due to time out market (reference) and a smaller pot of customers however can aim to lead (Other store right next door, secernate?) as this is much nearer to the size and sells the same products. How to...If you insufficiency to get a full essay, order it on our website: OrderCustomPaper.com

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