POP CULTURE ENDORSEMENTS AND YOUNG VOTER PARTICIPATION: AN ANALYSIS

OVERVIEW Like a bizarre game of musical chairs, two Democrats and Republicans are scrambling to capture the votes of Americas newborn adults. Comprising more than 17 per centum of the complete U.S. electorate, 18- to 24-year-olds have become a commodity to governmental strategists disregardless of their elephant or donkey persuasion. However, of the limited non-partisan groups striving to trigger materialisation electors, few could adequately compete with MTVs Rock the Vote, created by record artists in 1990. Studies conclude that motivating new-made voters is bloodsucking upon a variety of factors. Tindell and Medhurst (1998) identified four factors most believably to push the vote/no vote decision for young voters - a sense of duty, perceived personal benefits from the elections outcome, personal adjoin everywhere the elections outcome and a groups perceived effect on the elections outcome. Their adopt concluded that Rock the Vote met each of these four criteria and were open to turn out more than 17 one million million million young adults in the 1992 world(a) election. While Rock the Vote touted its purported supremacy of a 6.5 percent increase from the 1988 popular election in voter turnout among 18- to 24-year-olds, poesy from ensuing elections indicate that since the 1992 general election, the numbers are dwindling. In fact, the U.S. Census Bureau account that the 2000 general election hit an all-time low for voters in this years group.

NEW STRATEGIES According to an article in coeval Sexuality (2002), research indicates that viewers of MTV programming were unable to considerably identify with candidates during! mid-term elections. Stephen Freidman, an MTV executive said, If we emit about the importance of choose in and of itself, it falls flat. The base: use sex. Couched in monetary value of sex education and have a go at it awareness, MTV aired a Fight for Your Rights special entitled Sex in the Classroom, on... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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