Example Business Report

Executive Summary This circulate willing outline the wargon ability of the new carbonated and non-carbonated juices and how they can add to the telephoner’s pro pitability. We will position the bearing food market place for this crossing and determine appropriate market strategies to reach this market. as well as during this advertise we will address the issues of insufficient debt and equity cash in hand and lose of trained staff and how to overcome these business constraints. The report will overly contain market research to identify our location in the market against our competitors. Target Market Australians argon worthy much wellness informed and steering extraneous from carbonated, sugar-coated beverages. We need to take advantage of this trend and maneuver this market with this new healthy range of products. People who be educated, high demographics, and higher(prenominal) levels of education and higher levels of income are more in-tune of the health message. These are state going to the gym and privation their beverages to fit their image. In summary, our target market is the health conscious people with more disposable income and who are looking for a pension brand. Market Research Market research is immanent for a successful implementation. It is suggested that the following market research initiatives are completed.

auxiliary Data: we need to review sources of secondary info such as surveys from the Australian Bureau of Statistics to match we target geographic areas with higher-disposable income. We also need to review surveys and stat istics to target areas with higher poem of ! gyms and gym memberships. antagonist Analysis: it is important to fashion our competitors in recite to out perform them in the market place. Competitor analysis needs to include data on pricing, packaging, guest benefits and what are their most popular products and why? Surveys: it is also suggested that customer surveys are conducted at both gyms and food courts to ensure we understand the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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