National Identity and the Consumer

National identity is a conclave or an individuals collective characteristics by which they ar known and recognise themselves with respect to the soil they conserve in or redeem separate ties with. More specifi directy, belles lettres often refers to patriotism and patriotism attitudes. Patriotism can be defined as ones acknowledge of his country (Berns, 1997). Nationalism, on the separate hand, is the exalting of ones country and its polish above all others. The meshing between the two monetary value can be terrific by an individual who is truly patriotic (loves ones country) yet possesses weaker patriotism (does not glorify his country above other countries). Current belles lettres has accounted for countries where citizens are presented with two antithetical matter identities, for their state and for their nation. For these countries, lighten has proposed that there exists a continuum representing a citizens national identity tip (Billiet et al, 2003). On one lay off of this continuum are citizens who altogether when post with their national entity (eg. Australia) and on the other end are citizens who exclusively tell with their subnational entity (eg. Queensland). The continuum representing Australians is illustrated below in Figure 1. Identification with Australia (nation)         | ------------------------------------------------------------|         Identification with Queensland (subnation) Figure 1: The national identity continuum.

Those who identify with both national entities, Australia and Queensland, are located somewhere in the middle of the continuum. These citizens can be described as having a multiple national identity. Billiet et al (2003), in a contain of Belgium, found that the continuum not all measured direction of national identity, but also passionateness of national identity. Citizens located on either extremes of the continuum had high patriotism for their nation or subnation, whereas citizens in the middle had weak naming with both, their nation and subnation. The research that found that the patriots tended to hold more... If you call for to get a full moon essay, order it on our website: Ordercustompaper.com

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