Case Study

Kelloggs Marketing Strategy In 1994 Kelloggs spent $65 million to launch its chief(prenominal) harvest-time Kelloggs Cornflakes in India. Kelloggs entered the merchandise with the belief that the leaf blade equity they had positive in the U.S. would travel with them making genuinely few changes to their selling outline. Kelloggs counselinged their marketing on the following areas: 3.1: promotion Kelloggs promoted the crispy flakes and the wellness benefits of food grain in the morning. They aimed to manoeuvre the health assured consumer, a strategy which had been successful in the U.S and other western countries. 3.2: Product Kelloggs packaged the overlap in glossy cardboard packs which was to apostrophize to the middle shed frolicsome on consumer. The pack sizes were larger than the competitors at 500g. 3.3: Price The product was targeted at middle class families, so as a closedown point Kelloggs fiscal valued the product at a insurance premium. Kelloggs price was on thirdly dearer than its closest competitors 3.4: Placement Products were sell in high-pitched lay complete and middle level retail stores to nutrition the perception of look high. This in turn special the approachability of the product to urban consumers in the more tributary areas and disaffect the rural consumers. 4.

0: thick of Primary Problems The sign installation of Kelloggs Cornflakes into the Indian market, highlighted the companies indispensability to adapt culturally when lamentable into a new marketplace. Kelloggs failed to consider whether Cornflakes would be take into the Indian culture. The primary focus of Kelloggs appeared to be the likely market in India referable to the large population. Kelloggs failed to image that so far the middle, to high class are compute and value conscious the enterprise to market their product as a premium product resulted in one off status buys, not reduplicate customers. Ultimately, the interpretation of the research was exaggerated and did not be to the initial sales volumes that Kelloggs had hoped to achieve.If you wish to get a effective essay, order it on our website: Ordercustompaper.com

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